Defining the Essence of You

Source: Lombardi, Victor. 2013. Why We Fail. New York: Rosenfeld Media.
  1. The Dream Reality is your set of hopes and wants behind what you are doing. It’s the dream behind the facts. Each of us experiences our own dream reality. I hope and dream that you gain something from reading this blog post.
  2. The Essence Reality is the soul underneath what you do and say. It’s the emotional connection and lasting impression you leave. It is felt, but can be hard to articulate. I want you to be moved by these words. I want you to feel inspired to do something new as a result of reading this.

Coaching Questions to Define Your Brand Essence:

  • How would you describe yourself at your best, highest self?
  • How would you describe yourself at your worst, lowest self? How can you let go of this?
  • What do you stand for? What makes you unique and distinguishes you from others? How do you want to be known?
  • What are you really good at? What is the intrinsic value you bring to your team, relationship, organization, or profession?
  • Who do you need to connect with to learn more about your brand so that you can realign it? What support do you need from others in order to live your ideal brand?

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